You see, at the time, I was personally trying to figure out how to implement Russell’s scripts from the book for my own business (just like you might be trying to do now, all on your own).
But, before I put out this giant effort to create all the scripts, I needed to get Russell onboard with the idea of creating the software.
There was no way I would put out all that effort and not do it in a way where I could ultimately share it with you.
Long story short, I pitched Russell on the idea of creating the DOTCOM Secrets Scripts (which ultimately became Funnel Scripts) and…